Smokey Bear Mobile: “Only you can prevent wildfires”

“Only you can prevent forest fires wildfires.”

Right now, the Reno and Sparks area in Northern Nevada is besieged by an influx of smoke and hazy skies. It’s enough to make a grown man cough and wheeze. The American, Rim, and the fire out in Red Rock are converging to make both our outdoor air quality and indoor air quality less than ideal. These conditions got me thinking about PSAs from yesteryear and what we did to pitch in to help prevent wildfires and forest fires.

The first image that popped into mind was good old Smokey the Bear. Did you know that Smokey the Bear has his own app on the iTunes App Store and Android Marketplace? Smokey Bear mobile has a lot to offer; from campfire safety tips to Smokey the Bear wallpapers for your mobile phone.

“Get Your Smokey On. With Smokey Bear’s official iPhone app you’ll see step by step how to properly build and put out a campfire. Smokey Bear’s campfire safety guide will help keep you, and others, safe when cooking and camping outdoors. You’ll also have access to exclusive Smokey content and get easy access to all Smokey’s social media networks including his YouTube channel, Twitter account and Facebook page.” – iTunes App Store page

“Since his ‘birth’ on August 9, 1944, Smokey Bear [is] a recognized symbol of conservation and protection of America’s forests. His message about wildfire prevention [helps] to reduce the number of acres burned annually by wildfires, from about 22 million (1944) to an average of 6.5 million today. Although progress has been made, wildfire prevention remains one of the most critical environmental issues affecting our country. Many Americans believe that lightning starts most wildfires. In fact, on average, 9 out of 10 wildfires nationwide are caused by people. The principal causes are campfires left unattended, trash burning on windy days, arson, careless discarding of smoking materials or BBQ coals, and operating equipment without spark arrestors.” – PR Newswire

This app has more! Not only can you learn something by downloading this app, but you can also download classic Smokey the Bear posters to use as wallpapers on your phone and you can connect to Smokey the Bear’s various social media links and watch his world renown and often celebrated PSAs.

So, please remember, “only you can prevent wildfires.”

Where: The App Store and Android Marketplace.

What: Smokey Bear Mobile.

Need to know: This app has campfire safety tips, downloadable wallpapers and links to Smokey the Bear’s social media profiles.

Extra Extra: Get up-to-the-minute information about current wildfires throughout the country by viewing the “Current Wildfires” tab in the app.

Website/Contact Information: www.smokeybearmobile.com

Developed by Animax Entertainment in partnership with The Ad Council along with the National Association of State Foresters and the USDA Forest Service.

Here’s a trailer for the app:

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